Buying Guides

If you want one answer: Kudos is the only disposable diaper with 100% cotton touching your baby’s skin, OEKO-TEX certified, and available at Target. If you want the most rigorously …

For most families, Pipette Fragrance-Free Baby Lotion is the best starting point — twelve ingredients, sugarcane-derived squalane, and a ceramide to support the skin barrier. For dry or eczema-prone skin, …

For most families, Pipette Baby Shampoo + Wash is the best starting point for non-toxic baby shampoo— ten ingredients, no preservatives, and a formula built specifically around newborn scalp health. …

The best non-toxic baby body wash is the Primally Pure Baby Bar — five certified organic ingredients, no preservatives, and no essential oils. It’s the simplest formula in this guide. …

Primally Pure Diaper Balm is our top pick as a non-toxic diaper cream for everyday prevention — a simple plant oil formula with no synthetic fragrance, preservatives, or nano zinc …

Thinkbaby SPF 50+ is our top pick for babies and toddlers — a formula built specifically for the youngest skin with 23.4% non-nano zinc oxide and an unbroken clean safety …

The best non-toxic water filters use independently certified reverse osmosis or multi-stage filtration to remove PFAS, lead, fluoride, chlorine, and other contaminants that standard pitcher filters miss. For most families …

Primally Pure is our top overall pick for most people making the switch to non-toxic deodorant — with a tallow and coconut oil base, finely milled baking soda for odor …

Naturepedic is our top pick for most families for a non-toxic crib mattress — GREENGUARD Gold, GOTS, and MADE SAFE certified, with built-in waterproofing independently verified to be PFAS-free, and …

Naturepedic is our top recommendation for most families — it combines GOTS, GREENGUARD Gold, and MADE SAFE certifications with a range of firmness options and is made in the USA. …