Best Non-Toxic Shampoo & Conditioner (2026 Guide)

Last Reviewed: September 2026

Quick Answer

If you just want the short version: Plaine Products is our pick for an easy, all-around swap to a non-toxic shampoo and conditioner, EVOLVh UltraShine Moisture is the one to reach for if your hair is dry, color-treated, or damaged, ATTITUDE Super Leaves is the most budget-friendly and beginner-easy option, Chagrin Valley’s Coconut Milk Shampoo Bar is our zero-waste pick, Under Luna is what we’d hand to someone with a sensitive scalp or a kid in the house, and Primally Pure’s Natural Dry Shampoo is the cleanest dry shampoo we found. We’ll walk through exactly what’s in each one and why, below.

Shampoo and conditioner sit on your scalp — one of the most absorbent areas of skin on your body — for several minutes at a time, several times a week. That’s a lot of exposure to whatever is in the bottle. It doesn’t need to be a source of stress, but it’s a genuinely easy category to simplify, so we went through ingredient lists (not just marketing claims) on six brands worth knowing. A few of these — Plaine Products, EVOLVh, and ATTITUDE especially — are names you’ll see recommended again and again across the non-toxic living space, and our own read of their ingredient lists backs that up.

What Does “Non-Toxic Shampoo and Conditioner” Actually Mean?

There’s no legal definition of “non-toxic” when it comes to hair care, so the term gets used loosely. In practice, when we say non-toxic shampoo and conditioner at Son & Sea, we mean formulas built around gentler, plant-derived cleansing agents instead of harsh sulfates, preserved without formaldehyde-releasing chemicals, scented with essential oils or fully disclosed fragrance components instead of an undisclosed “parfum,” and free of parabens and phthalates.

Why it matters comes down to two things: what your scalp absorbs, and what accumulates with daily, repeated use. A single wash with a conventional shampoo isn’t cause for alarm — but shampoo is a habit, not a one-time exposure, and small amounts of hormone-disrupting or irritating ingredients used every few days for years is a different calculation than using them once. It’s the same logic behind our guides to non-toxic deodorant and non-toxic sunscreen — daily, repeated skin contact is the thing worth paying attention to, not a single use. Many families also simply find that their scalp is less irritated, and their hair holds up better over time, once they cut out the harshest sulfates and synthetic fragrance. This was my experience, too – after an initial adjustment period. If you’re doing an overhaul of your bathroom products, check out my guide on non-toxic body wash for adults.

Best non-toxic shampoo and conditioner in a minimalist flat-lay on marble

Ingredients Worth Knowing (Good and Not-So-Good)

A few terms come up again and again on hair care labels, so here’s what they actually mean:

Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES): These are the surfactants responsible for the big foamy lather in conventional shampoo. SLS can be drying and irritating, especially with repeated use, and SLES carries a risk of contamination with 1,4-dioxane, a byproduct of the manufacturing process rather than an intentionally added ingredient — but one worth avoiding where you can.
Sodium Coco-Sulfate (SCS): A gentler, coconut-derived cousin of SLS that shows up in several “cleaner” brands, including some we recommend below. It’s a real improvement over SLS/SLES, but it can still contain a portion of unreacted SLS, so we call it out by name rather than lump it in as automatically safe.
Cocamidopropyl betaine: A very common coconut-derived foam booster. It’s mild for most people, but depending on how it’s manufactured, it can carry trace contamination with nitrosamines or DMAPA. Reputable brands test for and disclose purity here — it’s a “know your brand” ingredient rather than a strict no.
Parabens (methylparaben, propylparaben, etc.): Preservatives that can mimic estrogen in the body. Every brand in this guide skips them.
Formaldehyde-releasing preservatives (DMDM hydantoin, quaternium-15, imidazolidinyl urea): These slowly release small amounts of formaldehyde, a known carcinogen, over the life of the product. None of our picks use these.
Synthetic fragrance (“parfum”): An umbrella term that can legally hide thousands of undisclosed chemicals, some of which are phthalates used to make scent last longer. We favor brands that either skip added fragrance, use essential oils, or — like ATTITUDE — spell out every individual fragrance component on the label.
Silicones: Not linked to health harm, but they coat the hair shaft in a plastic-like film that builds up over time and doesn’t biodegrade. Most non-toxic brands skip these, which is part of why a switch can feel different for the first few washes (more on that below).
Sodium benzoate: A common, food-grade preservative. It’s low-concern on its own, but it can form small amounts of benzene when combined with vitamin C ingredients — worth knowing, not worth panicking over.

EWG Verified — a useful signal, though it’s a paid certification, so we always evaluate the ingredient list directly rather than treating the badge as the whole story. You’ll see it mentioned on one of the picks below, alongside our own read of what’s actually in the bottle.

Our Top Picks at a Glance

The products we share are chosen through a low-toxic, mindful-living lens — prioritizing what goes in and on our bodies, into our homes, and back into the earth. Some links in this guide are affiliate links, which means we may earn a small commission at no extra cost to you.

Swipe to view full comparison →

Best For	Brand	Price
All-around, easy swap	Plaine Products	Mid
Color-treated or damaged hair	EVOLVh UltraShine Moisture	Premium
Budget & beginners	ATTITUDE Super Leaves	Budget
Zero-waste / plastic-free	Chagrin Valley Coconut Milk Bar	Budget
Sensitive scalps & kids	Under Luna	Premium
Dry shampoo	Primally Pure Natural Dry Shampoo	Mid

Plaine Products — Best All-Around Swap

Best for: Anyone who wants an easy first non-toxic swap, with no shampoo-bar learning curve.

Plaine ships in a refillable aluminum bottle you can send back to be cleaned, refilled, and reused — it works like a bottle of conventional shampoo, which is part of why it’s such an easy first swap.

Ingredients — Shampoo: Organic Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoate, Sodium Safflowerate, Guar Gum, Chondrus Crispus Extract (Carrageenan), Camellia Sinensis Seed Oil, Sunflower Seed Oil, Rice Bran Oil, Chamomile Flower Extract, Quillaja Saponaria Extract, Papaya Fruit Extract, Pineapple Fruit Extract, Rosemary Leaf Extract, Tocopherol, Green Tea Leaf Extract, Gluconolactone and Sodium Benzoate, Potassium Sorbate.

Ingredients — Conditioner: Organic Aloe Barbadensis Leaf Juice, Vegetable Emulsifiers and Glycerin, Alpha Hydroxy Acids from Sugarcane, Bilberry and Olive Fruit Extracts, Shea and Mango Butters, Guar Gum, Carrageenan, Camellia, Sunflower, and Jojoba Seed Oils, Papaya and Pineapple Pulp Extracts, Rosemary Oleoresin, Vitamin E Complex, Green Tea, Geogard Ultra, Potassium Sorbate.

Sodium Cocoate and Sodium Safflowerate are the actual cleansers here — coconut and safflower oils that have been saponified (turned into a mild, soap-based cleanser), rather than a detergent-style sulfate.
Guar Gum and Carrageenan (Irish moss) are plant-derived thickeners that also help condition and add slip.
Quillaja Saponaria Extract is a natural saponin from soap bark tree — it gives a gentle boost to the lather without a synthetic foaming agent.
Papaya and Pineapple Fruit Extracts contain natural fruit enzymes that offer a very mild clarifying effect.
Alpha Hydroxy Acids (AHAs) from Sugarcane, in the conditioner, provide gentle exfoliation on the scalp, which can help with product buildup over time.
Shea and Mango Butters are the primary emollients doing the softening work in the conditioner.
Rosemary Leaf Extract, Tocopherol (Vitamin E), and Green Tea Extract are antioxidants that also help stabilize both formulas.
Gluconolactone, Sodium Benzoate, Potassium Sorbate, and Geogard Ultra make up the preservative systems — combinations widely used across clean beauty in place of parabens. (Geogard Ultra is a trade name for a gluconolactone-and-sodium-benzoate blend, so it’s not a separate mystery ingredient.)

Plaine skips sulfates, parabens, silicones, phthalates, PEGs, and synthetic fragrance entirely, scenting instead with essential oil blends (or leaving it unscented). The set linked below is the Citrus Lavender scent, which uses lavender flower oil and bergamot peel oil as its fragrance blend.

Shop Plaine Products →

EVOLVh UltraShine Moisture — Best for Color-Treated or Damaged Hair

Best for: Dry, color-treated, or heat-damaged hair that needs active repair, not just a gentle cleanse.

EVOLVh is a hair-care-only brand, and it shows in the formulation — this is built specifically to repair and protect rather than just cleanse.

Ingredients — Shampoo: Water, Sodium Cocoyl Alaninate, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Lauramidopropyl Betaine, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Rice Bran Water, Glycerin, Aloe Vera Leaf Juice, Castor Oil, Tocopherol, Natural Fragrance, Potassium Sorbate, Sodium Benzoate, Citric Acid.

Ingredients — Conditioner: Water, Cetearyl Alcohol, Brassicyl Valinate Esylate, Brassicamidopropyl Dimethylamine, Glycerin, Castor Oil, Rice Bran Water, Olive Fruit Oil, Ceramide NG, Creatine, Guar Gum.

Sodium Cocoyl Alaninate and Sodium/Disodium Cocoyl Glutamate are amino-acid-based surfactants derived from coconut — some of the mildest cleansing agents available, cleaning effectively while being significantly gentler than sulfates.
Lauramidopropyl Betaine is a coconut-derived foam booster, similar in role to cocamidopropyl betaine but generally regarded as slightly milder.
Disodium Laureth Sulfosuccinate is a mild surfactant — despite the name similarity to sulfates, sulfosuccinates are a different chemical family with a much lower irritation profile.
Decyl Glucoside is a plant-sugar-derived surfactant, one of the gentlest cleansing agents used in natural formulations.
Brassicamidopropyl Dimethylamine, in the conditioner, is a plant-derived (canola/rapeseed) conditioning agent — this is the ingredient doing the detangling and softening work that a conventional conditioner would get from a silicone or a petroleum-derived quaternary ammonium compound.
Ceramide NG is a lipid naturally found in hair’s outer cuticle layer; adding it back helps repair the hair’s protective barrier, especially useful for color-treated or heat-damaged hair.
Creatine is included to help strengthen the hair shaft and reduce breakage.

EVOLVh is silicone-free, paraben-free, and vegan, and is ECOCERT-certified across several ingredients — ECOCERT is a French, third-party organic and natural cosmetics certifier that independently audits a formula’s ingredient sourcing and processing, so it’s a real check on a brand’s claims rather than a self-applied label. It does use small amounts of benzyl alcohol and dehydroacetic acid as ECOCERT-approved preservatives.

Shop EVOLVh Shampoo → | Shop EVOLVh Conditioner →

Best non-toxic shampoo and conditioner with natural ingredients like coconut and aloe

ATTITUDE Super Leaves — Best Budget & Beginner Pick

Best for: Someone brand-new to non-toxic living who wants zero adjustment period and an accessible price point.

ATTITUDE lathers and behaves like a conventional shampoo, so there’s no learning curve.

Ingredients — Shampoo: Water, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Grape Seed Oil, Watercress Extract, Olive Leaf Extract, Indian Cress Extract, plus individually disclosed fragrance components (Alpha-Ionone, Geranyl Acetate, Hexyl Acetate, Hexyl Salicylate, Triethyl Citrate).

Ingredients — Conditioner: Water, Cetearyl Alcohol, Glycerin, Caprylic/Capric Triglyceride, Behentrimonium Methosulfate, Cetyl Stearyl Alcohol, Tapioca Starch, Grape Seed Oil, Shea Butter, Dicaprylyl Ether, Sodium Benzoate, Potassium Sorbate, Citric Acid, Olive Leaf Extract, plus citrus peel oils (Orange, Bergamot, Grapefruit) as the fragrance components.

Sodium Coco-Sulfate is the primary cleanser in the shampoo. It’s a real step up from SLS/SLES — coconut-derived and much gentler — but as noted above, it can contain some amount of unreacted SLS as a byproduct, so if you have a very sensitive scalp, it’s worth patch-testing.
Coco-Glucoside, Sodium Cocoyl Isethionate, and Lauryl Hydroxysultaine round out the shampoo’s cleansing system with milder, lower-irritation surfactants.
Guar Hydroxypropyltrimonium Chloride is a plant-derived conditioning polymer in the shampoo that helps with detangling.
Panthenol (Pro-Vitamin B5) adds moisture and softness.
Behentrimonium Methosulfate, in the conditioner, is the plant-derived (rapeseed) conditioning agent doing the actual detangling and softening work — the same category of ingredient we call out in EVOLVh and Under Luna’s conditioners.
Cetearyl Alcohol and Cetyl Stearyl Alcohol are fatty alcohols (not drying, despite the name) that thicken the conditioner and help it glide through hair.
Shea Butter, in the conditioner, is the primary emollient replenishing the scalp’s moisture barrier.
Grape Seed Oil, Watercress Extract, Olive Leaf Extract, and Indian Cress Extract make up the “Super Leaves” antioxidant complex the line is named for, present across both the shampoo and conditioner.
The fragrance components are listed individually rather than hidden under a generic “parfum” — a transparency practice we appreciate and don’t see from every brand in this guide. Note that the shampoo and conditioner are scented a little differently (the shampoo highlights grapeseed oil and olive leaves; the conditioner leans into bergamot and citrus), but they’re formulated as a matching pair from the same “Nourishing” line.

ATTITUDE is EWG Verified — a useful signal, though it’s a paid certification, so we still look at the ingredient list directly, which is what the breakdown above does. It’s also paraben-free, silicone-free, PEG-free, and formaldehyde-free. As with any coco-sulfate formula, it’s not our top pick for someone managing a very reactive or eczema-prone scalp.

ATTITUDE also makes a Nourishing Shampoo Bar (Sandalwood, Avocado Oil) if you’d rather skip the bottle entirely.

Shop ATTITUDE Shampoo → | Shop ATTITUDE Conditioner →

Chagrin Valley Coconut Milk Shampoo Bar — Best Zero-Waste Pick

Best for: Families ready to go plastic-free who don’t mind a short adjustment period.

This is true cold-process soap, made the same way bar soap has been made for centuries — plant oils are combined with sodium hydroxide (lye), which triggers a chemical reaction (saponification) that transforms them into soap. None of the sodium hydroxide remains in the finished bar; it’s fully converted.

Ingredients: Organic Coconut Oil, Organic Canola Oil, Organic Castor Bean Oil, Organic Sunflower Oil, Organic Palm Oil (Sustainable), Sodium Hydroxide, Organic Coconut Milk, Distilled Water, Organic Avocado Oil, Organic Sweet Almond Oil, Organic Rosemary Oil Extract.

Organic Coconut Milk is the standout ingredient here, adding protein and fatty acids for extra hair conditioning.
Castor Bean Oil boosts lather and adds shine — a common addition in natural soapmaking specifically for hair bars.
Avocado Oil and Sweet Almond Oil are added beyond what saponification needs, a practice called “superfatting,” which leaves a bit of unreacted oil in the bar to condition rather than just cleanse.
Rosemary Oil Extract is a natural antioxidant that keeps the plant oils from going rancid — the standard, non-toxic alternative to synthetic preservatives in bar soap.

The honest tradeoff: because this is true soap, it’s naturally alkaline (roughly pH 9), while hair’s natural pH is closer to 4.5–5.5. Many people do fine with it, but if you have hard water or notice a waxy residue, a diluted apple cider vinegar rinse afterward (1 part ACV to 4 parts water) will rebalance your hair’s pH and rinse away any soap-scum buildup. It’s also worth a few washes of adjustment as your scalp’s oil production recalibrates — true of any shampoo bar, not particular to this one.

Chagrin Valley doesn’t make a matching conditioner, so for a fully zero-waste routine, we’d pair this with ATTITUDE’s Clarifying Conditioner Bar — a solid bar made with jojoba and coconut oil. It’s not a matched “set” from the same brand, but it rounds out a plastic-free shower shelf. Chagrin Valley also makes other shampoo bars in different scent and ingredient blends, if coconut milk isn’t the right fit for your hair.

Shop Chagrin Valley →

Under Luna — Best for Sensitive Scalps & Kids

Best for: Reactive or sensitive scalps, and households with a baby or young kids in the mix.

Under Luna’s Luna Clear Shampoo is formulated to be gentle enough for babies and up, and it’s entirely essential-oil-free, which matters if fragrance components tend to bother your scalp. If you’re just starting to build out a non-toxic bathroom for a baby, this pairs naturally with our baby shampoo and baby body wash guides. This is what we use in our home, currently.

Ingredients — Luna Clear Shampoo: Purified Water, Coco-Glucoside, Yucca Schidigera Root Extract, Quillaja Saponaria Bark Extract, Sarsaparilla Root Extract, Wild Yam Root Extract, Glycerin, Jojoba Oil, Chamomile Flower Extract, Calendula Flower Extract, Nettle Leaf Extract, Plantain Leaf Extract, Aloe Vera Leaf Juice, Panthenol, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus, Coconut Fruit Extract, Xanthan Gum, Lactic Acid, Citric Acid.

Ingredients — Revive Conditioner: Purified Water, Behentrimonium Methosulfate (from colza/rapeseed), Stearyl Alcohol, Cetyl Alcohol, Hydroxypropyltrimonium Honey, Glycerin, Jojoba Oil, Horsetail Extract, Chamomile Extract, Yarrow Extract, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus, Coconut Fruit Extract, White Willow Bark Extract, Jasmine Essence Oil, Citric Acid.

Coco-Glucoside is the sole cleansing agent — extremely mild, plant-sugar-derived, and the same ingredient found in tear-free baby washes.
Yucca Root and Quillaja Bark are natural saponins, providing gentle foam the old-fashioned way instead of through a synthetic surfactant.
Leuconostoc/Radish Root Ferment Filtrate paired with Lactobacillus is a fermentation-derived natural preservative system — an increasingly common, paraben-free way to keep water-based formulas shelf-stable.
Plantain Leaf and Nettle Leaf Extracts are traditional scalp-soothing botanicals, often reached for with dandruff or a reactive scalp in mind.
Behentrimonium Methosulfate, in the conditioner, is the plant-derived conditioning agent doing the detangling work — the “clean” version of the cationic conditioners found in most cream conditioners, sourced from rapeseed rather than petroleum.
Cetyl and Stearyl Alcohol are fatty alcohols (not drying, despite the name) that thicken the formula and soften hair.
Horsetail Extract is a plant source of silica, included to help strengthen strands.
White Willow Bark Extract is a natural source of salicylic acid, added for gentle scalp exfoliation.

Both formulas are handcrafted in small batches in Portland, Oregon.

Shop Under Luna →

Best non-toxic shampoo and conditioner on a family bathroom counter

Primally Pure Natural Dry Shampoo — Best Non-Toxic Dry Shampoo

Best for: Extending a blowout or stretching washes without an aerosol can.

Conventional dry shampoo is aerosolized, which means propellants and often talc are part of the deal. Primally Pure’s version comes in a shaker bottle instead, and the ingredient list is short enough to explain line by line.

Ingredients (Light Locks): Maranta Arundinacea Root Powder, Theobroma Cacao Fruit Powder, Kaolin, Sodium Bicarbonate, Citrus Paradisi Peel Oil, Lavandula Angustifolia Oil, Mentha Piperita Oil.

Maranta Arundinacea Root Powder (arrowroot powder) is the base oil-absorber, replacing the talc found in many conventional dry shampoos.
Theobroma Cacao Fruit Powder is cacao powder, used here to tint the formula so it blends into darker hair (the “Dark Locks” version uses more).
Kaolin Clay is a gentle, oil-absorbing clay that also helps mattify the roots.
Sodium Bicarbonate (baking soda) adds extra oil- and odor-absorbing power. It’s a mild abrasive and slightly alkaline, so if you have a very reactive scalp, this is one to patch-test.
Citrus Peel Oil, Lavender Oil, and Peppermint Oil are the fragrance and cooling-sensation ingredients, all essential-oil derived rather than synthetic. Essential oils can be sensitizing for a small percentage of people, so this is worth noting even though it’s a “natural” ingredient.

There are no aerosol propellants, no synthetic fragrance, and no parabens — just seven recognizable ingredients.

Shop Primally Pure — Here’s for Light Locks → | Here’s for Dark Locks →

Tips for Switching to Non-Toxic Shampoo

Because most non-toxic shampoos are silicone- and sulfate-free, your hair may go through a short adjustment period — usually a couple of weeks — as it clears old product buildup and your scalp recalibrates its oil production. A few things help:

Expect to lather twice at first, especially if you’ve used silicone-heavy products for a while. Sulfate-free shampoos don’t strip as aggressively, so a second, lighter wash often does the trick.
Rinse thoroughly. A lot of “this isn’t working” feedback is actually just leftover residue that needs more rinse time.
If your hair feels waxy or you have hard water, a diluted apple cider vinegar rinse (1 part ACV to 4 parts water) after shampooing helps clear buildup and balance pH — genuinely hard water can make any shampoo transition rockier, which is part of why we point families toward a good water filter as a companion fix, not just a hair-care one.
Give it two to three weeks before deciding a shampoo “isn’t working.” That’s typically how long it takes for hair to recalibrate.

Best non-toxic shampoo and conditioner on a shower shelf during a morning routine

Frequently Asked Questions

Is “natural” the same as “non-toxic”? Not necessarily. “Natural” isn’t a regulated term, and plenty of naturally derived ingredients (like certain essential oils) can still be irritating for sensitive skin. We focus on the actual ingredient list rather than the word “natural” on the front label.

Is EWG Verified a reliable certification? It’s a legitimate, independent review process, but it’s also a paid certification — brands apply and pay a licensing fee to display the badge. That means a product without the seal isn’t automatically less clean; plenty of well-formulated brands have simply never applied. We treat EWG Verified as one useful data point, not the reason to trust a product, which is why we read every ingredient list ourselves rather than shopping by badge alone.

Is sulfate-free shampoo actually better, or is that just marketing? It depends on your scalp. Sulfates like SLS create a thicker, more familiar lather, but they can also strip natural oils more aggressively, which is drying for some people and a non-issue for others. Sulfate-free isn’t automatically “better” hair science — it’s a different trade-off, and one worth making if you have a sensitive or reactive scalp, notice dryness, or simply want to avoid the contamination concerns tied to SLES specifically.

Will a non-toxic shampoo work as well as my old one? Most of the picks above lather and perform close to a conventional shampoo, especially Plaine and ATTITUDE. Shampoo bars and very simple formulas (like Chagrin Valley) take more of an adjustment period, since they don’t rely on synthetic sulfates for that big, familiar lather.

How long does a shampoo bar last compared to a bottle? A 5–5.6 oz bar like Chagrin Valley’s typically lasts as long as a 16 oz bottle of liquid shampoo — usually a few months with regular use — since bars are more concentrated and there’s no water diluting the formula. They last longer if you keep the bar out of standing water between washes (a draining soap dish helps) rather than letting it sit in a puddle.

Is sodium coco-sulfate the same as SLS? No — it’s derived from coconut oil and is considerably gentler, but the manufacturing process can leave a portion of unreacted SLS behind. If you have very sensitive skin, it’s worth patch-testing formulas that use it.

Can kids use these shampoos? Under Luna’s Luna Clear line is formulated to be gentle enough for babies and up. ATTITUDE and Plaine also carry family-friendly, tear-free options.

Are non-toxic shampoos safe to use during pregnancy? Generally, yes — the same qualities that make a shampoo “non-toxic” (no sulfates, parabens, phthalates, or formaldehyde-releasing preservatives) are exactly what many people look for during pregnancy, when skin and scalp can be more reactive and there’s added motivation to minimize exposure to synthetic fragrance and endocrine-disrupting ingredients. None of the picks in this guide contain the ingredients most commonly flagged for pregnancy (parabens, phthalates, formaldehyde releasers). That said, we’re not doctors — if you have specific concerns, it’s worth a quick check with your OB or midwife, especially around essential-oil-heavy formulas.

What if my scalp gets greasy or my hair feels heavy after switching? This is usually a temporary adjustment as your scalp’s oil production resets after years of stripping sulfates. Give it two to three weeks, and consider a scalp-focused clarifying wash or an ACV rinse in the meantime.

Bottom Line

None of these six brands are trying to be all things to all hair types, which is part of why we like them — Plaine is the easy everyday swap, EVOLVh is the one that actively repairs, ATTITUDE is the accessible starting point, Chagrin Valley is the zero-waste option, Under Luna is built for sensitive scalps and kids, and Primally Pure covers the dry shampoo gap. Start with whichever category matches what’s actually bothering you about your current routine, and give it a couple of weeks before judging the results.

Related Guides

Once you’ve simplified your shower shelf with a cleaner shampoo and conditioner, a few other swaps tend to come up next for families going through the same process.